By Utibe Inyang
In 2009, KLM Royal Dutch Airlines pioneered the use of social networks to send customers their flight documentation. KLM first enabled flight status update via WhatsApp, Twitter, and Facebook Messenger. Additionally, customer support of the airline was also accessed via social media channels. In 2012, they launched a social media initiative aimed at connecting its passengers via Facebook or LinkedIn.
The project was called Meet & Seat.
REFERENCE
altexsoft.com
